The Second C: Why Competency Beats Potential 

Strong teams are not built on potential alone—they are built on competency. While ambition and promise may be appealing, effective leaders prioritize proven performance, initiative, adaptability, and the ability to consistently deliver results. In this second installment of the Three Cs of recruiting, we explore why demonstrated competency is one of the most important indicators of long-term success and how leaders can identify team members who are equipped to perform, grow, and elevate those around them.